Before you say a single word, a client already knows what they think of you. This short e-book will help you design a stand or contact point that instantly attracts attention, builds trust, and puts you one step ahead of the competition – whether you’re working in a trade hall, a shopping center, or your company headquarters.

Knowledge gathered in a compact, easy-to-read form.
Our real-life projects in action.
Only specifics you can apply right away.
No hidden costs or obligations.
This mini-guide is a quick shot of practical knowledge to help you create a stand that works like a magnet.
Inside, you’ll find checklists, real-life examples, and concrete tips that will be useful for years – no matter the scale of the event.

You’ll learn how to design a space that evokes emotions, catches the eye, and builds a brand connection from the very first interaction. We’ll show you why physical presence matters today more than ever – and how to make your stand feel like an invitation, not a barrier.
The first few seconds of contact with a brand have a disproportionately big impact on the entire customer relationship – especially in a trade show setting, where the competition for attention never stops. We demonstrate how to design that first impression consciously – using shapes, light, and proportions. While most roll-ups fade from memory within seconds, illuminated lightboxes, unusual shapes, and large formats stick in the mind much longer. And that’s exactly the effect you want.


Our offer includes several types of walls and lightboxes that may look similar at first glance. However, they differ in structure, assembly method, and possible applications – from lightweight models perfect for mobile sales to modular elements that can be combined into larger setups. We’ll advise you where each solution works best.
We’ll show you how to avoid mistakes right from the design stage. You’ll learn how to use tools that let you preview your graphic on a 3D product model, check file accuracy before printing, and even see the finished system in a real space thanks to AR technology. These simple solutions save time, stress, and budget.

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Solutions suited for both small and large budgets.
Comparisons of systems that look similar but work differently.
An overview of tools that make designing and ordering easier.
Knowledge you can use both in a trade hall and at an outdoor event.
Will I find anything useful in the e-book if I have a small budget?
Does the e-book include checklists I can use?
Will this e-book replace a consultation with a designer?
Are the materials provided only about trade fair stands?
Will this e-book help me prepare a brief for a designer?