Advertising flags at autumn events – how to stay visible in changing weather conditions

The autumn–winter season is a challenge for any form of outdoor advertising. Wind, rain, and shorter days can easily make your message disappear from sight. But an advertising flag? With the right structure and material, it’s more than ready for the job. Don’t let bad weather overshadow your brand – learn how to use advertising flags effectively even in difficult weather conditions.

Advertising flags are a true classic in the world of outdoor marketing – and for good reason. They’re large, highly visible, and perfect for marking the area of an event or a company’s headquarters. Their movement catches the eye – they flutter in the wind, making them hard to miss even from a distance. The thin, slightly translucent fabric ensures the print is visible on both sides, and full customization lets you choose the flag’s shape and size to fit your needs.

Outdoors, durability matters most. That’s why our flags are made of 110 g/m² polyester – a material that performs well against moisture, UV rays, and stronger winds. It doesn’t absorb water and dries quickly, keeping its shape even after prolonged rain exposure. Colors stay vibrant, and graphics remain clear regardless of the time of day. The sturdy mast guarantees stability – flexible enough to handle gusts of wind, yet rigid enough to keep the flag upright throughout the entire event.

Durability? Check. Visibility? Check. But autumn can be unforgiving – what happens when the weather turns rough, with wind and rain taking over? Discover which models work best in fall conditions and how to choose a flag that won’t give in to the weather.

Let’s start with what they share: both variants have the same “core” – a printed fabric designed for outdoor use. The difference lies in the mast. Standard flag models are equipped with a mast made of an aluminum and fiberglass blend. This makes them lightweight, easy to transport, and resistant to moderate winds and frequent assembly or disassembly.

The Pro model takes it a step further. Its mast is made entirely of fiberglass, giving it full flexibility – it doesn’t snap under strong gusts and returns to its upright position without deformation, minimizing microcracks and extending its lifespan. In practice, this means a more stable display in stronger winds and better resistance to stress and impacts.

If you’re planning a series of outdoor events, an installation in front of your office, or a long-term campaign, we recommend the Pro models. They offer greater stability, longer lifespan, and peace of mind.

Don’t forget about the right accessories – a solid base weighing 4 or 6 kg and a ground spike to secure the mast. These elements are what ensure the entire structure stays stable.

Choosing the right flag is only the first step – where and how you set it up matters just as much. Flags perform best in open spaces but need a bit of support. Position them parallel to the wind direction so they can wave freely instead of hanging limp. Avoid areas sheltered by buildings or trees that block airflow.

It’s also worth thinking about lighting. In autumn, days are shorter and the sun often hides behind clouds. Choose a setup that lets you make the most of natural light for as long as possible.

Finally – maintain rhythm. Several flags arranged in a line or gentle arc create a consistent visual axis that leads visitors’ eyes straight to your stand or stage. A simple yet effective way to make an impression without extra effort.

Autumn can be beautiful, but for outdoor advertising, it’s a true test of visibility. With grey tones dominating the landscape, contrast becomes key. Bold reds, oranges, greens, and blues stand out against neutral backgrounds, while light pastels tend to fade quickly in autumn light.

What else? Instead of detailed graphics, go for a clear logo, short slogan, and simple layout. That way, your flag will remain visible even from a distance and won’t lose its impact in low light.

Autumn doesn’t have to mean the end of outdoor promotion. A well-designed advertising flag can handle rain, wind, and lack of sunlight – all while continuing to attract attention. Just choose the right model – Pro if you’re planning long-term displays or outdoor events – and pair it with reliable accessories that keep it standing tall, no matter the conditions.

And remember: strong contrast and a clean design can do more for visibility than even the most advanced lighting system.