Roll-up with a counter – when is it time to go further?

The roll-up and counter combo is a well-known setup for anyone who's ever assembled a trade show booth – quick to set up, easy to handle, and reliable. But if you’re reading this article, you’re probably starting to wonder if that’s all there is to your potential. Maybe your booth blends in too much. Maybe your competitors are drawing more attention. In this article, we’ll show you when it’s worth taking the next step – and how that step can change your event presence.

At many events, a set consisting of a roll-up and a counter is actually a solid choice. It looks professional, takes up little space, and doesn’t require a technical crew to assemble. You can fit it in a car trunk and set it up in minutes.

This solution is particularly valued by companies working with smaller booth spaces or those sticking to safe, proven formats. The counter allows you to create a space for conversation, while the roll-up helps mark your brand’s presence among other exhibitors.

For many businesses, this setup is a conscious choice based on experience and real needs. It’s easy to use, versatile, and effective – especially at smaller events, in tight spaces, or on a limited budget. But even the most tried-and-true setup may eventually need an upgrade. If your booth feels lost in the crowd or you’re ready to bring in something fresh – it might be time to explore new options.

Roll-ups and counters are staples in the event world. But at some point, every brand might feel the need to stand out more or create a space that keeps visitors around longer. A roll-up can’t show a video, and a counter can’t replace a full booth build.

When the booths around you feature illuminated graphics, LED screens, and coordinated layouts, it’s hard not to notice the difference in how visitors respond.

If your booth isn’t living up to the challenge of the event, it’s time to take a closer look at other solutions. This doesn’t mean abandoning what you already know. A well-designed event set can be a natural extension of your current setup.

Taking the next step can feel overwhelming. Especially if you’ve always relied on a single, familiar setup. Suddenly, you're faced with dozens of options – different backdrops, lightboxes, lighting, multimedia. It’s hard to know where to begin, what to combine, or whether it will all fit together.

On one hand – you want something more. On the other – you’re afraid of getting lost in the choices and making the wrong call. That’s where ready-made sets come in handy. You don’t have to design everything from scratch to make a good impression and create a space that truly serves your brand.

Ready-made sets are a straightforward way to level up without unnecessary complications. Each one is based on proven solutions that have already been tested by our clients – in various spaces, at different events, and with diverse goals.

Textile backdrops, LED lightboxes, counters – everything works together without competing for attention. Just choose a configuration and prepare your graphic. No trial and error.

What do you gain by choosing a ready-made set?

Not all sets are created equal. The right choice depends on your goals and where your event presence is headed. That’s why our ready-made sets vary – because what works at a small conference isn’t necessarily right for a busy trade show.

Need even more? Sets with multiple LED lightboxes – arranged in an L or U shape – allow you to build a semi-enclosed space with clearly divided zones and more graphic surface. These layouts are perfect for larger booths where visibility and functionality both matter.

A booth is a communication tool. The better it’s tailored to your event and goals, the more likely it will deliver results. Sometimes, all it takes is a small tweak – a new graphic, extra lighting, or a different layout – to refresh the space and attract more attention.

And if no ready-made set fits your vision – build your own. Our offer includes everything you need to create a booth your way. You can choose the components yourself or reach out to us – we’ll help you put it all together so it looks cohesive in person, in photos, and in conversations with your clients.