Werbewände und Markenimage – was sollte man wissen?

An advertising wall is a practical solution for various promotional events. Trade shows, conferences, and other industry meetings offer a chance to position your company as an expert in its field. How can you use an exhibition system to strengthen your brand's market presence? What type of advertising wall should you choose to stand out from the competition?

What is an advertising wall and what is it used for?

An advertising wall is an exhibition system that serves as an alternative to the traditional roll-up. It consists of an aluminium frame and a textile fabric printed with your custom graphic design. The wall acts as a visual identity element for your company. It provides an effective space to showcase your logo, advertising slogans, or graphics related to a specific industry event.

Wondering whether an exhibition wall is a good addition to your marketing strategy? Here are several ways you can use this product to unlock its full potential.

Trade shows and promotions

An advertising wall is a powerful tool for various promotional activities. It works especially well as part of a company stand at trade fairs. When placed behind a counter, it defines a branded space for your business. The wall stands taller than the rest of the setup, making it visible from a distance and helping you attract potential clients. It also serves as a professional background for brand representatives or hostesses, ensuring a strong first impression.

You can use it in the same way during promotional events in shopping malls, such as product tastings. The wall helps mark your space and clearly communicate the purpose of the activation. It’s also a great way to display brand visuals that—through interaction—will become associated with a positive experience for your audience.

Conferences and industry trainings

Use an exhibition wall to create a professional space for speakers at conferences, training sessions, or industry events. You can opt for one large-format product or arrange several smaller ones across the stage. At adsystem, you’ll find backdrops in various shapes, allowing you to avoid repetition and design a unique visual setup.

Speakers can also use exhibition systems to enhance their presentations. For instance, they might include a QR code on the wall’s graphic to conduct a quick survey. Once scanned, the code leads the audience to a form, enabling easy and fast collection of responses.

The advertising wall can also be placed near the entrance to the conference room. It’s a great spot to display the organizer’s branding and welcome participants to the event.

Company headquarters

Trade shows and conferences aren’t the only settings where advertising walls come in handy. You can also place them in your reception area or waiting room to make a strong impression on guests, clients, or job candidates.

Photo and video backdrop for social media

Is social media a key part of your brand’s marketing efforts? Consider using an advertising wall as a backdrop for photos and video content. It will give all your published materials a consistent and professional look. What’s more, the wall is lightweight and doesn’t take up much space. Once your session is over, you can easily move it aside—perfect even for smaller office areas.

The wall is also useful for video calls. If you frequently meet with clients online, placing a branded wall behind your desk can help you make a more polished impression.

What types of exhibition walls does adsystem offer?

Each marketing activity calls for a different approach. If you’re preparing for a trade fair, mobility will likely be your top priority. When decorating an office, visual aesthetics take center stage. adsystem offers a wide range of exhibition systems tailored to different needs. Explore our selection to find the solution that best fits your goals.

Textile walls

Made from high-quality textile material, these walls come in various sizes and shapes. Smaller models are ideal for clients who travel frequently and attend multiple events. Larger ones make a strong visual impression at conferences, where they serve as a backdrop for speakers. Depending on your preferences, you can choose between straight and curved variants—the latter stands out thanks to its distinctive form.

Another factor to consider is the weight of the system. Weight depends not only on the dimensions of the model but also on the frame type. Our walls use aluminium tubes ranging from 30 to 43 mm in diameter. Narrower frames are lighter, making them easier to transport. In contrast, wider tube constructions offer greater stability—ideal for crowded or high-traffic events.

All textile wall models come with a convenient carrying bag, regardless of size or weight. Even if you don’t plan to travel often, the bag is still useful for easy storage.

Setting up a textile wall is simple. Assemble the frame using clearly marked tubes, then slide the printed fabric over the structure. Assembly is intuitive and takes only a few minutes—no tools required.

Pop-up walls

Pop-up walls are among the most traditional advertising solutions. They are known for their solid and stable structure. Built on a lightweight aluminium frame that unfolds like an accordion, they require no tools for assembly—just like textile models. The graphics are printed on rigid PVC panels.

This type of wall is especially well-suited for use as a promotional surface in retail stores or shopping malls.

Why choose advertising walls?

An exhibition wall is a versatile product. One of its main advantages—beyond its broad range of applications—is the ability to replace the graphic print. If you're planning a new promotional campaign or updating your brand identity, you can simply order a new print to fit the frame you already own. Our frame constructions follow a standardized format, ensuring a perfect fit for each replacement.

Additionally, our prints are double-sided. Whether you choose to display the same visual on both sides or opt for different designs on the front and back, your message will remain visible to visitors on all sides of your stand.

We use sublimation printing, which guarantees high durability. The graphics won’t crack or flake, and the colours retain their vibrancy and depth over time.

Is an advertising wall expensive?

When evaluating the cost of an advertising wall, it’s important to look beyond the one-time purchase price and consider the product’s durability and versatility. Our walls are made from high-quality materials, ensuring they will serve you reliably for years.

What’s more, we offer the option to replace the printed graphics. If you’re planning a new promotional campaign, you can order a new print to use with your existing frame. This makes it a cost-effective, long-term solution. Despite the premium quality of adsystem components, our pricing remains competitive within the market.