AR technology: from visualization to implementation

AR technology is a modern support tool in the purchasing process. It helps you avoid mistakes and prevents you from buying the proverbial “pig in a poke.” Discover what this technology is all about and how it can assist you when shopping online.

What is AR technology and how does it work?

AR stands for “augmented reality” – a term that refers to a technology that blends digital content with the real world. Simply put, AR is a bridge between your smartphone or tablet screen and the reality around you. It allows 3D images to appear in real time over your actual surroundings. All you need to do is generate the image, turn on your camera, and the product will appear on your screen against the real background your camera is pointed at.

What’s especially important is that AR allows interaction with the generated image. You can zoom in, enlarge, rotate, or move the product, giving you the opportunity to view it from multiple angles. A detailed explanation of how AR works in the adsystem store can be found a few paragraphs below.

Why use AR technology before making a purchase?

AR is a powerful tool for consumers during the purchasing process. What’s more, it also brings benefits to sellers and the environment. Reducing failed purchases means fewer returns, which helps sellers avoid shipping-related costs. In addition, both shipping and returning goods leave a carbon footprint and contribute to pollution and waste. So, what specific benefits does AR offer to the customer?

• Realistic real-time visualization: AR technology provides highly realistic visualizations. It allows you to see a product in 1:1 scale directly in the space where it will eventually be placed. This helps assess the proportions of the item before ordering.

• Reduced risk of purchasing mistakes: Checking whether a product fits into a specific spot in your office, home, or trade show booth saves both time and money.

• Interactivity and personalization: With AR, customers can preview whether their custom design looks good on the selected product and whether key elements – such as the logo or brand mark – are clearly visible and well-placed.

• Greater purchase satisfaction: At the end of the process, AR-supported shopping leads to higher customer satisfaction. The preview makes it easier to understand what you’re getting – no unpleasant surprises, just a product that meets expectations.

AR technology step by step on the adsystem website

What’s especially important is that using AR technology is incredibly simple. Just a few steps are enough to see what your product will look like in real life.

How to use AR technology?

• Select the product you want to visualize.

• Download the guidelines to help you prepare the correct graphic files.

• Once your files are ready, click the “visualize design” button.

• Upload the files and click: “generate AR preview.”

• Then scan the QR code displayed on your computer screen using your smartphone.

• Your visualization is ready. Point your phone’s camera at any space to see how your product will appear in that environment.