Winter event marketing – how to prepare a weatherproof stand? Snowee x adsystem

This event was a mix of sport, music, and mountain adventure. The Snowee team – enthusiasts of tourism and winter sports – have been organizing trips that combine activity with fun for years. Last year, they raised the bar high: over 3,000 meters above sea level, right in the heart of the French Alps.

While preparing for the event, we knew one thing – it wouldn’t be easy. Mountains, unpredictable weather, and plenty of adrenaline mean everything has to work flawlessly. From the very beginning, together with Snowee, we set ourselves one goal – to be ready for any weather.

Organizing a sports event in the mountains is no small feat. Low temperatures, strong winds, snow, and tricky logistics – the equipment not only has to be delivered but also set up on uneven terrain. The structures must be stable, wind- and waterproof, while still looking great in photos and on social media.

Snowee needed solutions that would not fail, even if the weather changed within an hour. And that’s exactly what we provided.

Together, we selected products from our outdoor range – proven in demanding conditions, yet lightweight and easy to assemble.

Advertising tents – a winter event tent that passed the test with flying colors. With four inflatable legs and pressure-retaining valves, the structure stays stable even in strong winds. The waterproof material and custom print make it not only a wind-resistant advertising tent but also a strong visual highlight of the event space.

Advertising flags and winders – simple, effective, and always visible. Tall poles (up to 520 cm) and vivid printing make it easy to mark out event zones, even when visibility drops. At Snowee, the flags acted as clear orientation points, helping participants find their way around the area.

Advertising deck chairs – sometimes the small details make the biggest difference. Our wide wooden deckchairs proved ideal even for participants dressed in thick ski suits. Their solid build and generous width allowed everyone to sit comfortably and relax without feeling restricted. In the catering zone, they created a cozy space for rest and conversation between attractions.

Each of these products was easy to transport and assemble – even on snow, in low temperatures.

Snowee Music Trip 2024 showed that winter is not an obstacle – it’s a stage for well-prepared brands. Our solutions not only displayed the logo but also played an active role in organizing the event.

Additionally, our products created a perfect backdrop for photos and social media coverage. As a result, the Snowee brand gained a consistent and recognizable event setup, while participants enjoyed a comfortable and functional space for rest and fun.

Snowee Music Trip 2024 showed that sports marketing is much more than just a visible logo. It’s a true test of practicality and reliability in demanding alpine conditions. The tents, flags, and deck chairs were not only brand promotion tools but also real support for the organizers – helping with zone marking, logistics, and creating relaxation areas.

This experience proved that well-designed advertising systems can perform anywhere – at trade shows, in shopping galleries, and even high up in the mountains. For us, the collaboration with Snowee was an excellent test: snow, wind, and changing weather weren’t obstacles but opportunities to show that our solutions are truly ready for any conditions. The result was a space that was not only aesthetic and functional but also welcoming – providing comfort, visibility, and a cohesive brand image.